You’ve heard content marketing is a surefire way to grow your business, and it’s true!
You know content is king, but there’s a problem… You’ve been staring at a blank page and blinking cursor for the past three days, wondering what the heck you’re going to write about. 😰
If this describes you, don’t worry. You’re not alone, we have all been there.
To help you out, here are some proven ways to get those creative juices flowing. 🧃
1️⃣ Steal
“Good writers borrow, great writers steal.” – Oscar Wilde
Struggling to come up with a topic? Look at what other high-performing content is doing and steal. 🚔
Hang on… let’s qualify that…: This does not mean copying. This does not mean plagiarizing.
It means you take trending topics and add your unique take, voice, expertise, and thoughts on the topic.
It means you bring value to the conversation in a way that aligns with you and your brand. 💭
2️⃣ Research
Exceptional writing doesn’t usually occur by chance or through sudden inspiration from a dream. ⚡️
The majority of outstanding writing results from thorough research and a comprehensive exploration of the topic.
If you find yourself lacking ideas for new articles, try shifting your attention to the research stage of the writing process and reflecting on your findings. You may discover insights or perspectives that inspire new topics to explore.
3️⃣ Social media
Social media isn’t solely a platform for staying in touch with friends and advertising your business. It also serves as an extensive and underutilized resource for content ideas.
Start with the thought-leading platforms like LinkedIn and Twitter. 🤦
Look for experts in your industry and read the comments under their most popular posts. You’ll find supporting ideas and opposing opinions galore!
The comments section might not be the best place to linger – but it’s the perfect place for you to get inspiration.
4️⃣ Repurpose other content
Here’s a wild statement: Writing doesn’t have to be completely original. You can and should repurpose your other content into written content. ✍️
If you have a popular podcast, you can turn the podcast episode into a social media or blog post. If you made a popular YouTube or TikTok video, find a way to take the topic and write about it in your newsletter.
Your creativity can stretch beyond the bounds of a single platform. Wherever you create content, think about how you can repackage it for other platforms – especially where you’re doing content marketing.
🔥Use these tips to fuel your creative inspiration for your brand. When you get stuck in a creative rut, try some of these and let me know how it goes?
If you need some help getting your content repurposed, reach out and I can show you what we are doing for some other clients.
TIP OF THE WEEK: SMS Rulebook
Have you started utilizing SMS texting for communication with your clients? If not, what are you waiting for?
We have clients getting much better responses with SMS messages than email alone. BUT… you need to be smart when using SMS.
🤫 Do not disturb – text during appropriate times of the day only
📓 People hate reading – the fewer words, the better
🧙♀️ Don’t be annoying – people will unsubscribe without batting an eye
💻 Automation – the key to SMS revenue. Money grows in the flows!
🤑 Landing pages designed specifically for mobile – what your SMS should link out to
🗝️ Segmentation, segmentation, segmentation – never text without a PLAN.
NOTE: If you are using SMS, make sure you are A2P 10DLC registered and compliant. The top carriers are starting to implement Increased message filtering and higher per-message rates this Summer for messages that are sent without registration.
If you are new to the SMS game and not sure how to get started with it, send me an email and I’ll get you set-up.
